Recent global changes in accounting standards have brought about significant shifts in the way companies account for revenues and associated direct costs. While the underlying concepts may not be entirely novel, these alterations are causing substantial impacts on specific industries and prompting companies to reassess their business practices. In the United States, public companies with a calendar year-end have already adopted the new standard in 2018, introducing complexities in financial comparisons. This article explores the real-life impacts of the new revenue recognition model on various business operations.
U.S. public companies faced the challenge of transitioning to the new revenue recognition model in 2018, while private companies were granted an additional year for this process. This time misalignment poses difficulties in directly comparing companies for investment and financing decisions. Despite these challenges, several noteworthy impacts have been observed, signaling a paradigm shift in revenue accounting practices.
License and Maintenance Fee Models
Companies operating under a license plus long-term customer maintenance fee model are experiencing drastic changes in the allocation and timing of revenue. The new model often accelerates revenue recognition on the license portion of the contract. This adjustment necessitates a reevaluation of financial reporting practices, requiring companies to adapt to the accelerated recognition of revenues tied to licenses.
Loyalty Programs and Customer Incentives
Businesses offering loyalty programs or providing "free stuff" as customer incentives are undergoing a shift in their accounting treatment. While these costs were traditionally treated as marketing expenses, the new standard mandates the deferral of top-line revenues associated with performance obligations tied to loyalty programs. This change requires companies to reconsider their approach to recognizing revenues linked to customer incentives.
Companies paying sales commissions have witnessed a change in the timing of cost recognition. Previously, these costs were expensed when paid, but the new standard necessitates spreading commissions over the estimated life of the contract. This includes factoring in expected renewal periods based on historical customer experience. The shift aligns commission payments with the revenue being generated, prompting a reevaluation of commission expense management.
Subscription-based contracts, common in various industries, are now subject to potential accounting complexities. Mid-contract modifications may lead to three distinct accounting outcomes, adding a layer of intricacy. Additionally, tiered- or usage-based pricing structures pose challenges in determining the contract transaction price. Companies are compelled to adjust contract designs, pricing models, sales forecasts, and sales team management to ensure compliance with the nuanced accounting considerations.
Price Concessions and Adjustments
Companies providing price concessions through predetermined contractual adjustments or other means are affected by the new standard's requirement to adjust top-line revenues for reduced pricing. Unlike the past practice of recognizing reduced pricing as an expense after contract inception, the adjustment is now incorporated into the revenue recognition process. This shift demands meticulous tracking and adjustment of revenues to reflect the actual pricing to customers.
Adapting to the Evolving Landscape
The impacts of the new revenue recognition model extend beyond mere accounting adjustments; they permeate various facets of business operations. Companies must navigate these changes with agility, revisiting their revenue models, financial reporting practices, and contract management strategies. The real-life impacts underscore the need for a proactive approach to ensure compliance and financial transparency in an evolving regulatory landscape.
Note: The information presented in this article is based on the status of revenue recognition standards as of the knowledge cutoff date in January 2023. Subsequent updates or changes may not be reflected